PERSONALITY (as pictured in his role in film "The Godfather II")
- cold hearted
- tough (being strong for his family, fear no one, no fear of death)
- strong business minded (will do everything for his business success including wipe his enemies out)
- assertive (always has his own opinion, decides for his own destiny)
- strong nationalism (hold up high Italian way of life, Italian values)
- patriarchal (takes a good care of his family, close friend, & those whom has been loyal to him)
- confident (knows what he want and how to achieve it)
- hardworker, persevere
LIFESTYLE (picture of him in real life)
- down to earth
- hardworking
- modest (as opposite to other celebs whom live glamorously)
- mysterious, keep his personal life in secrecy
BRAND IMAGE
- always on top, superior
- men in power
- tough
- respectful
- charismatic
Tuesday, July 28, 2009
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